MapleVow is a Canadian wedding RSVP, guest management and wedding planning platform available at maplevow.ca. We help wedding hosts create RSVP pages and wedding websites, manage guest lists, send guest communications, and collect RSVP responses. We also run a directory of wedding vendors.
We are committed to protecting personal information under Canadian privacy law, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, for people in Quebec, the Act respecting the protection of personal information in the private sector ("Law 25").
We collect information such as name, email address, login details, Google Sign-In identifiers if you sign in with Google, wedding details, team members you invite, account settings, billing status, subscription details, support messages, and security logs.
Payment card details are handled by our payment processor. MapleVow does not store full card numbers. The processor gives us limited payment details, such as the card brand, last four digits, and a card fingerprint (a code that shows when the same card is used again, without revealing the card number).
If you use the gift registry, we collect the registry details you enter, including any payment instructions you choose to show guests, such as an Interac e-Transfer email address, a note, or a PayPal or other payment link. Once the registry is published, anyone who can view your wedding website can see them. If a payment email or account belongs to someone else, such as your partner, make sure they agree before you add it. MapleVow does not collect guests' bank or card details for registry gifts.
If you turn on two-factor authentication, your authenticator secret and recovery codes are stored encrypted. One-time verification codes we email you expire after a short time and are not stored in readable form.
Wedding hosts may enter guest names, email addresses, phone numbers, RSVP status, meal choices, dietary notes, plus-one details, high-chair needs, table assignments, custom RSVP responses, and related wedding participation details.
Guests may also submit RSVP responses, contact details, meal choices, notes, and photos if guest photo features are enabled.
When a guest reserves, buys, or contributes to a registry gift, we collect the name and email address they enter, the gift or amount they report, and any optional message, and we may email them a confirmation. The couple and the people they give access to the wedding can see this information. It is not shown on the public registry.
We collect technical information needed to operate and secure the Service, such as IP address, browser type, device information, session data, authentication logs, email and SMS delivery events, message status, timestamps, and provider identifiers.
We also keep security records of sensitive account changes, such as turning two-factor authentication on or off and changing registry payment details. These records show who made the change, when, a scrambled (hashed) form of the IP address, and the browser's user agent. In these records, payment details appear only in masked or coded form.
We use personal information to:
We do not sell personal information. We do not use guest lists for vendor marketing, advertising lists, or unrelated promotions.
The Service and its stored data, including uploaded photos and backups, are hosted in Canada. Some service providers we use, for example for payments, messaging, sign-in, maps, AI features and internal notifications, may process limited information outside Canada, including in the United States, as needed to provide their services. Information processed outside Canada, or outside Quebec, may be subject to the laws of that place.
We choose providers that protect information under written agreements and their own security and privacy programs.
We share information only as needed to operate the Service, with providers in these categories:
These providers may use personal information only to provide their services to MapleVow, not for their own marketing. You can ask us for a list of our main providers at privacy [at] maplevow [dot] ca.
Wedding hosts choose which guests to add and what messages to send. Hosts are responsible for having appropriate consent or authority to enter guest contact information and send SMS or email messages, including compliance with CASL where applicable.
Guests who have questions about why their information was added should first contact the wedding host. Guests may also contact privacy [at] maplevow [dot] ca, and we will assist where we reasonably can.
Couples choose which gifts and payment instructions to show on their registry. Money and gifts are exchanged outside MapleVow, directly with the couple, a store, or a bank or payment service, under that third party's own terms and privacy practices. Some store links go through an affiliate network, which may earn MapleVow a commission. When a guest opens one, the store or network may collect information, such as through cookies, under its own privacy policy.
MapleVow sends transactional wedding-related emails and SMS messages at the direction of the host or as needed to provide the Service. Hosts must not use MapleVow to send spam, promotional campaigns, or messages to people who are not actual wedding guests or legitimate wedding participants.
Guests may opt out of SMS where supported, including by replying STOP. Hosts are responsible for honouring unsubscribe, opt-out, and deletion requests they receive directly.
We use essential cookies for authentication, sessions, security, and core site functions. Analytics load only after you accept them, and you can change your choice at any time under Cookie settings. We do not intentionally send guest names, email addresses, phone numbers, wedding names, subdomains, RSVP answers, or other direct personal identifiers to analytics.
Wedding data is retained according to the selected plan and the retention settings shown in the Service. Before an account or wedding is closed for inactivity or after the wedding, we send a notice, and after the notice period the data is permanently deleted. Deleted data is removed from backups as they roll over.
We may keep limited records longer where needed for billing and tax, fraud prevention, security, legal compliance, dispute resolution, or audit logs. Records of SMS consent and opt-outs are kept for up to three years.
You may request access, correction, export, or deletion by contacting privacy [at] maplevow [dot] ca. Hosts can also delete their account or wedding data through available account tools.
We use reasonable administrative, technical, and physical safeguards to protect personal information, including encrypted connections, access controls, password hashing, and provider security controls. No online service can guarantee perfect security. If a privacy incident creates a real risk of significant harm, we will notify affected people and the regulators as the law requires.
Subject to applicable law, you may request access to your personal information, correction of inaccurate information, withdrawal of consent, deletion, or information about our privacy practices. We may need to verify your identity before responding.
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada or, in Quebec, the Commission d'accès à l'information.
The Service is for wedding planning by adults and is not directed to children. Hosts should not intentionally collect personal information from children unless it is necessary for legitimate wedding planning, such as meal planning or high-chair needs, and they have appropriate authority to provide it.
If you submit or claim a vendor listing, we collect the business details you provide (such as business name, description, location, contact details, photos, and links) and the name and email of the person submitting. Public listing fields are displayed publicly in the directory. We also collect basic listing analytics, such as profile views and clicks, to operate and improve the directory. Address lookup and maps use a maps provider, which processes the address and location information entered.
Some features use a third-party artificial intelligence provider, such as the planning assistant, writing suggestions, hashtag ideas, and vendor listing auto-fill. Information is sent to the AI provider only when you use one of these features, and only what that request needs. For example, when you ask the planning assistant a question, it may receive wedding details and guest names with RSVP status and meal choices, but not guest email addresses or phone numbers. Our AI providers do not use this information to train their models. The details you enter in the registry's payment fields, such as an Interac e-Transfer email address or a payment link, are not sent to AI providers, and the planning assistant cannot read or change them.
To keep the Service safe, we also use automated checks, which can include AI, on outgoing messages and wedding website text to spot spam and abuse. Only the text being checked is sent. Flagged content is reviewed by a person before any final decision about an account.
If you are in Quebec, additional rights apply under Law 25. These include the right to be informed about the use of your personal information, to access and correct it, to withdraw consent, to request that it be de-indexed or deleted in certain cases, and to receive certain information in a portable format.
Our person responsible for the protection of personal information is our Privacy Officer, who can be reached at privacy [at] maplevow [dot] ca.
We may update this Privacy Policy from time to time. If changes are material, we will provide reasonable notice by email, in-app notice, or posting on the website.
Privacy questions and requests can be sent to:
Privacy Officer: privacy [at] maplevow [dot] ca
MapleVow
Toronto, Ontario, Canada